Fonts
We chose the Century Gothic and Gill Sans fonts because they are clear at all sizes, large and small.
Colors
We used a dark red color because of the name Red Kinetics. Some of the logos add a lighter red-orange color or a contrasting yellow color. The colors are exciting, energetic, and cheerful.
Dark Red RGB #BE1E2D CMYK 15, 100, 90, 10 Pantone 187 |
Red Orange RGB #EF4136 CMYK 0, 90, 85, 0 Pantone 1795 |
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Yellow RGB FFF200 CMYK 0, 0, 100, 0 Pantone 102 | Medium Gray RGB #808080 CMYK 0, 0, 0, 50 Pantone 444 |